At SXSW, we brought thousands of people into the most immersive fan experience anyone had ever seen. Every guest had a mission. Every touchpoint had a purpose. Every actor had a deep narrative. It was insane.

‍

Watch the case film. You’ll see.

We received a tremendous amount of coverage. 1.9 billion media impressions, in dozens of languages across the world. We also leaked the world of Season 2 through the press. Fans love an easter egg.

We used the experience as one massive film set for content. Social, press, in-line. All shot from the POV of Delos. Here are just a few of my favorites.

An in-narrative tourism campaign was developed, inviting people to escape this reality for an experience worth the ultimate price. Be yourself. We won't tell.

‍

This wasn’t planned. A couple arrived on Day 3, with an hour to spare. They didn’t have tickets. But they had a request. They wanted to get married during the event. Of course we said yes. We even woke up a neighbor who was a minister so it was a legal wedding. What’s crazier is that this was the second time an unplanned wedding has occurred during a production of mine.