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SXSW1


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SXSW1


66 actors. 444 Pages of script. 90,000 Square feet. 1.9 billion media IMPRESSIONS. One simple idea. We Built westworld in real life at SXSW.

Awards: Titanium Cannes Lion, Shortlist  |  Gold Cannes Lion, Outdoor, Immersive Experiences  |  Grand Clio,  Entertainment |  Gold Clio,  Branded Content  |  Silver Clio Branded Entertainment 

 

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We used The experience as one massive film set for content. Social, press, In Line. All shot from the POV of DELOS. 

 

 

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An in-narrative tourism campaign was developed, inviting people to escape this reality for an experience worth the ultimate price. Be yourself. We won't tell.

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Working Not Working Was kind enough to interview me about how it all came together. read it here.

ADDITIONAL PRESS

AV Club "one of the best publicity stunts of the 21st century"

Creativity Top 5 (#1)

AdAge "Elon Musk became the second most talked-about subject at Southby – HBO's Westworld project was hands-down the first"

Forbes "it will likely live on as a 'you had to be there' sign of status, certain to inspire FOMO and regret for years to come as people who couldn't attend add in their own bit of imagination to what it likely was" 

AdAge "HBO's Westworld town is blowing everyone's minds"

Esquire "an incredible mindfuck of a social experiment. And I didn't even have sex with a robot"

Vanity Fair "transported fans of murderous robots and AI intrigue into their favorite show in a way no high-tech VR experience ever could"

The Telegraph "an immersive experience in the style of Punchdrunk theatre, but on a massive scale"

Business Insider "it blew my mind"

Quartz "a spot-on recreation, down to The Mariposa saloon, The Coronado hotel, black and white hats, blood-stained player piano, cemetery, and saloon brawls"