My partner and I Ran this project from Pitch to Final Delivery. the brief was to launch this new product line globally with a big CPG TV spot. We had a bigger idea in mind.
we came back to them with 100ish mobile-first thumb-stopping pieces of content. Social, DIgital, TV, Cinema. it went everywhere in every 5 second denomination you can think of.
It indexed 10x higher than PEPSICO's baseline on social for every possible metric they threw at it and has become a case study for how they launch new products to new audiences.